5-Step Follow-Up Strategy to Turn Cold Leads into Paying Clients
Enock Bosumtwe
Generating leads is just the first step in the sales process, but the real magic happens in the follow-up. Many
Done-For-You Meetings - Build a Sales-Generating Cold Email Asset for Your Business.
We create and implement cold email systems and infrastructure within your business, giving you a reliable asset that consistently drives sales calls and new clients.
Break free from relying solely on word of mouth and referrals. Embrace a dependable, consistent stream of highly qualified leads who are genuinely interested in what you have to offer.
GalaxyLeadsPro strategizes, builds, tests, automates and optimizes your cold email outreach—so you can focus on what matters most: growing your business.
B2B organizations that depend on consistent, high-volume outbound email as a core part of their sales or lead-generation strategy stand to benefit most from Email Deliverability Consulting, Cold Email Infrastructure Setup, and Management services. This includes:
In short, if your business requires scalable, effective cold email outreach without landing in spam but in prospects inbox, Galaxy LeadsPro will help optimize your approach and protect your sender reputation, book meetings for you, and super charge your sales efforts.
Struggling to keep your emails out of the spam folder? Our expert team will identify the problem and provide tailored solutions to get your messages delivered.
We create a comprehensive cold email system tailored to your business. From technology setup and targeted list building to compelling scripts and seamless appointment scheduling, we handle every detail from A to Z.
We'll establish the systems and processes your business needs to create high-quality, in-house email lists.
GalaxyLeadsPro strategizes, builds, tests, automates and optimizes your cold email outreach—so you can focus on what matters most: growing your business.
t your sender reputation, book meetings for you, and super charge your sales efforts.
Stop wasting money on retainers that deliver excuses instead of results. We implement cutting-edge systems and proprietary strategies that consistently deliver proven outcomes—backed by innovative tools and techniques that deliver results.
We qualify and nurture lead so that by the time they are on the call with you, the hard work has been already done - now you just need to explain your services and make the most of the call.
Our efficient process delivers quick results with full transparency, including daily updates, weekly calls, and ongoing optimization to keep you informed and drive success.
We craft tailored strategies unique to your business, ensuring exceptional results. Say goodbye to generic solutions and experience the difference a personalized approach can make.
Imagine staying up until 2 a.m. with an endless supply of coffee, trying to figure out why your cold emails keep ending up in the spam folder having tried different service providers and battling with changing email deliverability changes by Google, Microsoft and other major email platforms. That’s how Enock Bosumtwe started. Testing, tweaking, and perfecting email outreach strategies until he stumbled upon the secret sauce to keep messages out of spam. That late night brainstorming led him to develop a process that scaled outbound email while staying personal, so each prospect feels like actual research has been done just for them.
He called this system the Galaxy Email Client Acquisition System (GECAS), and it became the backbone of his approach to outbound email. Before launching Galaxy LeadsPro, Enock tested this framework across five of his own companies and collaborated with 21 other startups, learning what truly works to protect sender reputation and produce consistent, high-volume outreach results. He discovered that delivering relevant messages at scale isn’t about blasting generic emails; it’s about balance personalizing to the right level while maintaining efficiency.
Whether you’re a consultant looking to nurture a consistent pipeline, a SaaS startup wanting more demo bookings, or a marketing agency running outbound campaigns, Enock’s framework helps you avoid the spam folder and stand out in crowded inboxes. The result? More engaged prospects, more meetings booked, and more deals closed. And if you’re worried about future trends, here’s a speculation: As remote and hybrid work continue to rise, effective email outreach will only get more essential so having a solid system in place now will keep you ahead of the curve.
Enock’s passion lies in solving real-world problems around cold email. He’s seen how a well-engineered outbound engine can be the difference between endless frustration and genuine business growth. Galaxy LeadsPro is his way of sharing that passion and expertise with entrepreneurs everywhere. If you’re ready to say goodbye to spam folders, hello to better inbox placement, and supercharge your sales efforts, Enock Bosumtwe has the know-how to make it happen.
Back in 2014, running a successful cold email campaign was straightforward. Businesses could purchase a list of prospects, upload it to Mailchimp, personalize it using a simple {{First Name}} variable, and blast out an HTML email campaign.
The result? A steady stream of leads to keep teams busy.
By 2016, the game started to change. Major marketing SMTP providers like Mailchimp began enforcing stricter rules, throttling email reach for users employing these tactics. But businesses adapted—prospects were loaded into Excel sheets and sent out through mail merge tools in Outlook, allowing for automated outreach that bypassed those restrictions.
By 2020, sales engagement tools became essential for scaling outreach efforts. Outreach.io, which had been around since 2014, gained significant traction during the Covid-19 pandemic as businesses ramped up email communication.
However, this shift brought new challenges. Overusing multiple inboxes tied to the same domain began to hurt domain reputations, leading to diminishing returns.
Today, successful cold email campaigns require a more technical and precise approach. To ensure your emails land in prospects’ inboxes, several key factors need to be addressed:
Technical Alignment: Proper configuration of MX, SPF, DKIM, and DMARC records on the DNS is non-negotiable.
Separate Domains: Outbound email campaigns must use separate domains to protect your primary domain’s reputation, ensuring live communications and opt-in marketing emails stay out of spam. I
Inbox Warm-Up: Each inbox needs to participate in a warm-up pool to build credibility and bypass spam filters.
Artificial Intelligence often plays a role, simulating real engagement through automated message exchanges to convince providers like Google of authentic traffic. As spam filters grow more sophisticated, the future may require sending entirely unique emails to evade detection. Thankfully, we haven’t reached that point—yet.
At Galaxy Leads Pro, we handle and advise on every aspect of this process for our clients and partners. From domain setup to inbox warm-up strategies, we ensure your emails achieve optimal inbox placement, maximizing your outreach effectiveness while safeguarding your domain reputation.
In the past, buyers had limited access to information. For example, if someone was searching for accounting software, there weren’t many resources to help them compare tools or make informed decisions. This lack of visibility created opportunities for sales teams.
A full-cycle sales rep could simply generate a list of Accounting Managers, upload it into platforms like Outreach or Apollo, and send a generic, company-approved email template to every contact.
Since buyers didn’t have many options or the ability to research alternatives, many managers would take the meeting just to learn about the software.
This approach allowed sales teams to keep their outbound efforts running smoothly without much effort or personalization. They could focus their time on other tasks, as conversations with prospects didn’t require a high degree of relevance to get started.
The rise of data platforms like Apollo, ZoomInfo, Seamless, and LeadIQ changed this dynamic. Suddenly, any company could access LinkedIn data and blast emails to their entire market.
A new approach became necessary.
Today, buyers are inundated with information. Blogs, LinkedIn posts, TikToks, YouTube videos, podcasts—the list goes on. Buyers are well-informed about the problems they face and have the tools to research solutions at their own pace. Why would they need to respond to an unsolicited email from a sales rep? The new approach to list-building involves leveraging data strategically. It’s about identifying companies that fit the precise template of challenges your past customers have faced and solved.
For example, your “perfect fit” prospect might be: A VP of Marketing at a company with 50–100 employees Actively hiring for a graphic designer Mentioning “wholesale” on their website The challenge? No single database provides all this information accurately. Just like your business, data providers like Apollo or ZoomInfo specialize in specific areas to maintain their competitive edge. That’s where Galaxy Leads Pro steps in.
We have access to over 20+ databases, allowing us to cross-reference and compile highly targeted lists of your Ideal Customer Profile (ICP). By using this precise data, we can help you reach out to prospects with pinpoint accuracy. Not only does this increase your chances of connecting, but it also improves the quality and relevance of the messaging we craft for your outreach.
Why Your Cold Emails Aren’t Landing Anymore If you’ve made it this far, you probably already know where this is headed. Think back to how cold email outreach used to work in your organization.
Subject lines were dramatic and attention-grabbing, packed with phrases like, “Don’t hire another VP until you read this!” The body of the email? A couple of paragraphs filled with copywriting about your product’s features, benefits, and bells and whistles. Back then, this approach worked. Why? Because prospects didn’t have easy access to information. Your email might have been their first and only introduction to a solution for their problem. Why That Approach Fails Today Fast forward to today, and the game has completely changed.
Information is everywhere. Prospects can find answers on blogs, LinkedIn, YouTube, TikTok, and countless other platforms—long before they ever see your email. Now, every sales rep is sequencing the same tired template: “Hey {{First Name}},” followed by a generic pitch that feels impersonal and uninspired. The result? Silence. No one is replying. Why? Because your email isn’t offering anything of value. You’re blending into the noise instead of standing out.
It’s Time to Rethink Cold Email Outreach To break through the clutter, your emails need to be relevant, personalized, and genuinely valuable to the recipient. It’s not just about what you say—it’s about how well you understand your prospects' challenges and how you position yourself as the solution they need. At Galaxy Leads Pro, we help businesses craft cold email strategies that actually resonate. By leveraging precise data, creative messaging, and proven strategies, we’ll help you turn those “cold” emails into meaningful conversations. Ready to make your outreach work? Let’s talk.
Low Data-Driven Cold Emails Outperform the Rest.
Gone are the days of blindly guessing your way through cold email outreach.
Today, we have the data and insights to craft emails that actually get responses. Here’s what the numbers tell us:
Short and Sweet Works Best: Emails under 75 words receive the highest response rates. Better Calls-to-Action (CTAs): Interest-based CTAs outperform generic “book a call on my Calendly” CTAs by 5x. Keep It Simple: Writing at a 5th-grade reading level increases responses by 32%. Subject Lines That Feel Familiar: Using subject lines that mimic messages from a colleague or customer (while staying truthful) can boost responses by 47%.
Personalization is Key: Adding simple, relevant details—like referencing when someone started their current role—makes a huge impact, increasing responses by 5x. On top of these techniques, leveraging insights from LinkedIn profiles, company websites, and any additional data gathered in earlier stages ensures your outreach stands out.
The Framework for Cold Email Success At Galaxy Leads Pro: we don’t leave cold email success to chance. We follow proven frameworks and guidelines to craft first drafts for our clients that maximize their chances of success. Want to learn more about writing high-performing emails? Check out our copywriting training on YouTube for actionable tips and insights. Stop guessing. Start succeeding.
For most of our clients we manage campaigns for we reach out to between 3,000 to 10,000 prospects per month. The largest campaigns we manage are generally around 30,000 prospects per month.
Over 70% of all the leads we get from cold email come from the first email. Because of this we normally keep our email sequences to 3 emails. There is an exception for clients who have a small TAM, as for them we may do up to a 4 email sequence.
We can target any country in English, and on a case by case basis can do campaigns outside of English
If you currently have 4+ clients all on the same offer, it’s likely that same offer will work with cold email. The more proven and tested your offer is, the better your campaigns will do.
Feel free to check out our free training or our YouTube channel.
We have worked with companies ranging from startups to Fortune 500, however our average client is a 7-figure B2B company. If you’re just starting out, our training program Grow B2B is likely the best option.
We do not offer a whitelabel service, however if you want to offer cold email as a service we have a training program available which can help you get started.
Generating leads is just the first step in the sales process, but the real magic happens in the follow-up. Many
Cold emailing can be a powerful tool for generating leads, networking, and driving sales. However, if you’ve been sending out
In today’s digital landscape, inboxes are flooded with promotional emails, sales pitches, and generic outreach messages. If you want to
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768 Market Street San Francisco, CA 64015, United States | 71-75, Shelton Street, Central London WC2H 9HJ, United Kingdom
+1 814-526-4900
+44 01923961412
sales@galaxyleadspro.com
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